How To Name a GenAI Chatbot for an Institution like JPL

And encourage early adoption

One day I was approached by some software engineers about gathering files for an intrasite chatbot. Then I heard someone else was working on a similar project out of Gemini. And was told another ai project was using internal search. I knew I had to get everyone together.

Months later we had successfully reduced replication for cost savings, but there was still a lingering problem. We were calling the project via summary, the “JPL genAI Chatbot”. Oof. I knew there was a better name. I had years of writing experience under my belt as a brand writer, but had recently expanded my craft into brand naming at Art Center’s College of Design M.Des. in Brand Design & Strategy program.

So I set to work naming. Thematically. Phonetically. Alphabetically. Even etymologically and more. I went through multiple brand naming frameworks, exercises, free associations and just good ol’ fashion flow state writing. And then something magical happened.

Well, 399 names later, I had developed effective names to accelerate Lab-wide adoption. At right you can see some of my exercises in gif form, and below please enjoy my process overview video which shows the extent of naming I went to and an in-depth look at the expertise I bring to writing, branding, and the most enjoyable work I know I will ever do - brand naming.

Skills Used:

• Design Research

• Ideation

• Brand Naming