I've written copy for Naked Juice at Goodness Mfg., and maintained the business for multiple clients at Echo Factory. By developing my skills I refreshed brands for startups My Spare Cell and MopProp. I delivered creative strategy and branding for Hack for Los Angeles, both internally and on LA DoT's Transportation Data Management webtool. I then wrote, animated and composed music on social content for Spoon & Pork restaurant. This all made me ready for the next step in my career journey. However, it wasn’t immediately clear what that was. I had done quite a bit of writing, some branding, even got some composing published. I still wasn’t quite clear on how to position myself, and where exactly I wanted to go.

At NASA’s Jet Propulsion Laboratory

The ultimate, unfathomable moonshot was thinking about working at JPL. I thought how cool it would be to collaborate with the fabled Studio, a group of creative strategists who make public mission artwork to communicate the value of JPL’s work, and they help scientists with visualizing mission formulation. I cold-emailed a fellow USC alum and after a year of staying in touch, I was internally referred as a generalist writer and designer. The pieces of work I had developed clicked into place and I’ve been at JPL for almost five years.

Most recently I’ve done brand naming for JPL’s enterprise-level AI Chatbot, created positioning frameworks for NASA’s AMMOS, and am a Comms Lead on an Institutional hardware logistics initiative. I also develop, write and execute Lab-wide communication strategies, plans, and branded messaging. I was promoted for proving year after year my expertise in writing crisis comms, ux writing, brand refreshes, public-facing writing and composing. I’m extremely proud of directing, scoring, and animating an in-depth video for JPL Archives which had 1M / 12K reach on Instagram and LinkedIn, and over 5,700 interactions. Finally, I also served as a creative strategist in StoryLab’s Sea Level Rise workshops developing impactful storytelling with Project Scientists targeting Congressional leadership, property insurers, big agriculture and the public. After years of networking, providing value, listening and asking good questions, I had done it. I worked with some of my heroes.

My career development continues as I a wrap up a Masters of Design in Brand Design and Strategy at Art Center College of Design. I have been able to truly crystalize my positioning, and know that I want to work for public good.

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