1

Research

  • Competitive Audit

Investigation, archiving, and presentation of competitors both direct and indirect across their visual identity systems, stories and naming etc.

2

Strategy

  • Architecture

This process boils down to your brand on a page, a one-pager covering everything from positioning, promise, a rally cry and a killer tagline.

3

Craft

  • Design Language

The first thing we do for you is create a design language, which spans your logo, graphics, imagery, layouts and more.

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JPL Branding